Let’s meet in safety

Having experienced a long period of isolation, we are now even more appreciative of the value of a face-to-face meeting, while fully respecting the rules and distancing measures in place. This is why Fiera Milano has gone to great lengths to digitalise the exhibition district, so as to allow people to meet safely but, more importantly, to create a new concept of visit, where the physical and digital are harmoniously combined.

The digital potential of the exhibition district will facilitate meetings and allow visitors to make use of services and information in an innovative, immediate and safe way.

The heightened digitalisation of access systems and service management results in an infrastructure comprising 80 high resolution LED walls to support the dissemination of information, a heatmap for geolocation within the district, monitoring flows and pathways and ensuring distancing, and a new app that enhances the visitor experience and allows for the management of a series of services such as the new wayfinding system, fast track, the booking of car parks, and restaurant and catering services. Security technologies and digital tools thus facilitate relaunch within the exhibition sector.

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